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Aims of the book
The book, Successful Film Business Models, by John Sweeney, aims to revolutionise the business side of filmmaking by showing
how filmmakers can, by using classic management disciplines, such as human resource management, marketing, financial planning
and management, produce low budget films that have the filmic values, and therefore the look, of big budget movies.
The book demonstrates that adopting a professional business management approach to filmmaking, is the only way UK and
European independent film producers and filmmakers can compete with the Hollywood studios.
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